Fast-paced urbanization coupled with the growing prevalence of vector-borne diseases continues to drive the growth of the household insecticides market with consumers opting for ready-to-use insecticides to combat insects. A recent report by Persistence Market Research estimates that the global household insecticides market will be valued over US$ 14.5 billion in 2019.
“Varying use-case requirements will influence the demand for household insecticides. However, the overall demand for household insecticides in non-residual and residual forms will continue to remain rampant,” states PMR research.
The study opines that gel and cream variants of household insecticides will emerge as bestsellers owing to their ease of use and compact packaging. The segment is expected to generate a revenue of over US$ 8 billion in 2019. Leading manufacturers are focusing on manufacturing household insecticides from natural ingredients to provide safe and effective products to the consumers while capitalizing on the growing consumer demand for natural products.
Growing advancements in computing technology and internet have provided household insecticides manufacturers a gateway to market their products to an extensive consumer base who continue to seek convenient channels for buying an assortment of products including household insecticides.
Sales of Mosquito Repellents Remains Robust, Underpinned by Availability in an Assortment of Varieties
Demand for mosquito repellents continues to outpace the demand for other household insecticides owing to its availability in a variety of formats such as sprays, mats, vaporizers, and coils. Owing to these factors, the sales of mosquito repellents are estimated to exceed US$ 4.5 billion in 2019. Further, the demand for mosquito repellents will be upheld by the growing prevalence of mosquito-borne diseases and growing consumer awareness about disease prevention.
Retail stores continue to spearhead the sales of household insecticides leveraging the latest trends to create brand awareness and utilizing them to lure in new customers.
Although the household insecticides market has witnessed significant growth in the recent past, health concerns surrounding their utilization are anticipated to hamper sales.
Asia Pacific continues to remain at the forefront of the household insecticides market growth and is estimated lucrative opportunities to household insecticides manufacturers in the foreseeable future. With consumers ready to combat the increasing incidences of vector-borne diseases in the region, the household insecticides market is expected to register significant growth during the forecast period.
Manufacturers Opt for Multimodal Marketing Techniques to Boost Sales
Leading players in the household insecticides market are shifting their focus to multimodal marketing techniques to boost sales. A notable consumer shift towards branded product offerings has prompted manufacturers to boost their marketing campaigns. Emerging players, on the other hand, continue to rely on brand awareness campaigns to retain their position in the market. Key household insecticide manufacturers are expected to continue launching innovative products such as instant-action electric liquidators and fast cards to gain a competitive edge over the other contenders.
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The Persistence Market Research report provides an in-depth opportunity assessment of the household insecticides market for the 2018-2026 period. According to the report, the household insecticide market is projected to grow at a CAGR of 7.5% during the forecast period. The total revenue generated by the household insecticides market was estimated to be US$ 13.8 billion during 2018. Retail stores are expected to continue to lead the sales of household insecticides.