White LED-based visible light communications continue to gain traction as a promising communication technology, abreast LED’s demand for replacing incandescent and fluorescent lamps in commercial applications. While LED’s limited modulation bandwidth has been a key concern among players in the visible light communications market, recent improvements in bandwidth extension, and amplified transmission speeds have paved lucrative avenues for the market players.
As visible light communications build on usage duality in wireless data transmissions existing lighting infrastructure, they continue to gain interest as a cost-effective, energy efficient and secure wireless access technology. This is particularly popular in indoor dense environment applications. Although initial researches were limited to a single user, recent efforts have been focused toward multi-user visible light communication systems, to transform them into an entirely networked and scalable wireless technology.
Visible Light Communications Market: Widening Use Cases of VLC to Spur Growth
Exploring application scope of the visible light communication systems have been one of the primary focus areas among leading market players, abreast their constant seek for expansion strategies to gain a competitive edge. Indoor wireless networks with enhanced speed, wireless backhaul infrastructure, indoor localization for airports and other retail establishments, vehicle-to-vehicle communication, underwater communication, and connectivity in hospitals are some of the key application areas discovered in the visible light communications market.
Internet proliferation, alongside rising requirement for advanced communications technology, has been driving developments in visible light communications in recent years. Developments in the retail industry have been paving ground for deployment of visible light communication systems, as retail business constantly push their boundaries beyond conventional ways to offer shoppers with greater experience, with an aim to boost sales. Visible light communications facilitate retailers in achieving these goals, providing them with assistance by delivering quick and accurate results.
Light Fidelity (Li-Fi) continues to remain an effective visible light communication system with high speed and accuracy, as it holds promise in delivering faster networks, reliable connections, and seamless operation alongside other wireless technology advancements, such as Wi-Fi, and LTE. Researchers across the globe have been dedicating their efforts toward leveraging Li-Fi to design smart lighting solutions for industrial environment where data communication is carried out with the aid of visible light. Li-Fi has been deemed to have an edge in future computer evolutions, and smartphone designs. However, it is unlikely that Wi-Fi will be completely replaced by Li-Fi, provided with the pervasiveness of the existing infrastructure worldwide.
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New Product Development and Acquisition Strategies Imperative for Market Players
Leading players in the visible light communications market have been increasingly focusing on the development of new products for indoor positioning. Key players are entering into strategic acquisition and collaboration activities to increase their geographical footprint in the market, with a prime example of such collaborations being the one between Lucibel and PureLiFi.
With new advancements in devices such as mobile scanners integrated with visible light communications, designed particularly for retailers, imminent opportunities have been foreseen for the companies operating in the visible light communications market. Key players operating in the visible light communications market include Sanan Optoelectronics Co., Gallium Lighting, Llc, Nakagawa Laboratories, Lvx Systems, Koninklijke Philips N.V., Firefly Wireless Networks, Axrtek, Panasonic Corporation, Pure Li-Fi, Casio Computer Co,and Avago Technologies.