Grill-type Flavours Market Outlook
Grill-type flavours are used in the preparations of various food products such as sauces, processed meat products, burger patties, snack foods, etc. Grill-type flavours provide natural outdoor grill taste and help to cover off-flavors of other ingredients such as starches, soy-proteins, etc. Grill-type flavours are available in powder and liquid form. Grill-type flavours are designed to recreate the sizzling and fresh-from-grill taste that is obtained from home barbecue.
The Surge in the Demand of Processed Meat Products Increase the Sales of Grill-type Flavours
The demand for processed meat products is increasing all across the world. The increase in urbanization has brought a change in the lifestyle, which serves as a driver for the increasing demand for processed meat products. The preference for convenience and an increase in disposable income are some of the other factors that have fuelled the demand for processed meat products. The growth in the processed meat products market is anticipated to increase the demand products such as for grill-type flavours. The grill-type flavours are used while preparation of various meat and poultry products. The grill-type flavours provide a smoky taste and also help to improve the aroma of the product. The grill-type flavours provide natural and authentic grilled taste. Therefore, the increase in demand for processed meat products is estimated to have a positive impact on the grill-type flavours market.
The surge in the youth population is one of the important drivers for the growth of the fast-food market. The demand for burgers, sandwiches, hamburgers, etc. is growing at a rapid rate in various regions of the world. The grill-type flavours are used while preparation of burger patties, sauces, etc., and thus, the demand for fast-food products is anticipated to serve as a driver for the grill-type flavours market. Also, the consumer preference for innovative and authentic flavours is rising, and thus, the grill-type flavours are a suitable option as they provide natural taste.
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In recent years, due to the rise in health-awareness the consumer inclination towards the use of GMO-free and clean label products is increasing. The consumers prefer the use of products that have simple ingredient composition but at the same time provide exotic taste. The companies are trying to develop the products according to the consumer requirements, and thus, there are some companies that have developed GMO-free and clean label grill-type flavours. The development of GMO-free and clean label grill-type flavour is expected to attract health-conscious consumers.
The stringent government regulations are expected to serve as a restraint for the grill-type flavours market. In 2018, the European Union banned the use of two grill flavours. The high competition in the food industry is anticipated to have a negative impact on the grill-type flavours market. The companies are continuously keeping a track on the current market trends and are developing innovative flavours, which offers the consumers a wide range of options, and thus, it becomes difficult to predict the consumer product preference. Therefore, the presence of a variety of flavours and high competition in the food industry are expected to hinder the grill-type flavours market.
Grill-type Flavours Market Segmentation
The Grill-type Flavours market can be segmented on the basis of form, varieties, end-use, and distribution channel: On the basis of form, the grill-type flavours market can be segmented as: Powder & Liquid. On the basis of varieties, the grill-type flavours market can be segmented as: Smoke and Grill Blend, Charcoal Grill Note, Hardwood Smoke and Grill Blend & Others (Wood Fired Grill Note, etc.)
On the basis of end use, the grill-type flavours market can be segmented as: Meat products, Sauces, soups, and seasonings, Snacks, Ready meals & Other products (Frozen meats, vegetables, etc.).
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On the basis of the distribution channel, the grill-type flavours market is segmented into – Direct Sales/B2B & Indirect Sales/B2C(Hypermarkets/ Supermarkets, Convenience Stores, Specialty Stores & Online Retailing)
Grill-type Flavours Market: Regional Analysis
The fast-food industry is growing at a high rate in the MEA region. The changing lifestyle and surge in the youth population are the main drivers for the growth of the fast-food market. The increase in demand for fast-food products and the consumer preference for innovative flavours is anticipated to increase the grill-type flavours market in the MEA region.
Grill-type Flavours Market: Key Participants
Some of the market participants in the grill-type flavours market are: Givaudan, Symrise AG, Red Arrow International, McCormick & Company, Inc. & E. Stringer Flavours Limited